The Cold Start Problem: How to Start and Scale Network Effects

Name: The Cold Start Problem: How to Start and Scale Network Effects
Author: Andrew Chen

by Andrew Chen

How network effects and cold start problems shape the growth of platform companies

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About the author

Andrew Chen

Andrew Chen is a partner at Andreessen Horowitz and one of the foremost thinkers on growth hacking, viral loops, and network effects. His essays on growth have been widely read in Silicon Valley for over a decade.