← Anthony IannarinoEat Their Lunchby Anthony IannarinoAggressive competitive strategies for taking business from rivalsFind on Amazon↗About the authorAnthony IannarinoAnthony Iannarino is a B2B sales professional, author, and keynote speaker who runs The Sales Blog, one of the most widely read sales blogs in the world. He focuses on complex B2B sales and helping salespeople create greater value for their clients.More by Anthony IannarinoThe Only Sales Guide You'll Ever NeedComprehensive sales methodology and mindset for consistent achievement→The Lost Art of ClosingLost sales negotiation skills and techniques for closing deals→Leading Growth→