Brent Adamson

The Challenger Sale

Reframes B2B sales by coaching customers to challenge their internal perspectives

About the author

Brent Adamson

Brent Adamson is the co-author of The Challenger Sale and The Challenger Customer and a senior researcher at CEB/Gartner. His research-based approach to understanding what separates top-performing B2B salespeople from the rest has changed how corporations train their sales forces.

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