C.K. Prahalad
C.K. Prahalad was a management professor at the University of Michigan whose concept of the "Fortune at the Bottom of the Pyramid" challenged companies to see the world's poorest four billion people as a viable market and driver of innovation. His work fundamentally changed development economics and business strategy.
Works
- The Fortune at the Bottom of the PyramidHow bottom-of-pyramid consumers represent massive business opportunity
- Competing for the FutureStrategies for building dominant market positions in dynamic industries
- The Future of CompetitionHow co-creation and customer experience reshape competition and value
- The Multinational Mission