Competing Against Luck

Name: Competing Against Luck
Author: Clayton Christensen

by Clayton Christensen

Understanding what drives customer choice through jobs-to-be-done framework

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About the author

Clayton Christensen

Clayton Christensen was a Harvard Business School professor who developed disruptive innovation theory, one of the most influential concepts in modern business strategy. His book The Innovator's Dilemma is required reading in MBA programs worldwide.

More by Clayton Christensen

The Innovator's DilemmaWhy disruptive innovations undermine established companies and market leaders
The Innovator's SolutionStrategic approach for winning competitive battles through disruption
How Will You Measure Your Life?Defining success in life through intentional decisions and values
The Innovator's PrescriptionApplying disruption theory to healthcare system reform and innovation