Made to Stick

Name: Made to Stick
Author: Dan Heath

by Dan Heath

Why certain ideas stick and how to communicate more memorably

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About the author

Dan Heath

Dan Heath is a senior fellow at Duke University's CASE Center and co-author of several bestselling books with his brother Chip Heath. His writing explores how to make change happen at the individual, team, and organizational level.

More by Dan Heath

SwitchChange management framework to overcome resistance and inspire action
DecisiveProcess for making better decisions under uncertainty with confidence
The Power of MomentsMoments that shape perceptions and enable transformation in organizations
UpstreamPreventing problems by addressing root causes before they escalate