Expertise Elusive

Name: Expertise Elusive
Author: David C. Baker

About the author

David C. Baker is a business advisor to creative firms and the author of highly practical books on running marketing and design agencies. His book The Business of Expertise makes the case for deep specialization as the foundation of a successful consulting career.

More by David C. Baker

The Business of ExpertiseBuilding and scaling a expertise-based professional services firm
Managing (Right) for the First Time
Secret Tradecraft of Elite AdvisorsBest practices for positioning and delivering high-value advisory services
The Marketer's Handbook