Sell the Way You Buy: A Modern Approach to Sales That Actually Works

Name: Sell the Way You Buy: A Modern Approach to Sales That Actually Works
Author: David Priemer

by David Priemer

Modern sales approach using buyer psychology and customer-centric selling methods

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About the author

David Priemer

David Priemer is a former Salesforce VP and founder of Cerebral Selling who wrote Sell the Way You Buy, arguing that the best salespeople sell in the same way they prefer to be sold to. His approach bridges sales technique and buyer psychology.