Guy Kawasaki

Enchantment

How to persuade and captivate customers to embrace your vision

About the author

Guy Kawasaki
Guy Kawasaki

Guy Kawasaki is a marketing specialist, author, and Silicon Valley venture capitalist best known as one of the original Apple employees responsible for marketing the Macintosh in 1984. He popularized the concept of technology evangelism and has since become a leading voice in entrepreneurship and innovation.

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