Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

Name: Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success
Author: Herb Kelleher

by Herb Kelleher

Southwest Airlines' irreverent culture, employee focus, and profitability formula

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About the author

Herb Kelleher

Herb Kelleher co-founded Southwest Airlines and served as its CEO for nearly two decades, building it into America's most consistently profitable airline through a culture of fun, low costs, and genuine employee care. He is widely considered one of the greatest corporate culture builders in business history.