James Watt

Business for Punks: Break All the Rules - The BrewDog Way

Unconventional business philosophy behind BrewDog's disruptive growth strategy

About the author

James Watt
James Watt

James Watt co-founded BrewDog, the Scottish craft beer company that grew from a garage operation to a global brand using aggressive crowdfunding and viral marketing. His book Business for Punks advocates for rebellious, rule-breaking entrepreneurship.