Getting Real

Name: Getting Real
Author: Jason Fried

by Jason Fried

Agile product development approach for web apps and software products

Find on Amazon

About the author

Jason Fried

Jason Fried is the co-founder and CEO of Basecamp (now 37signals) and a vocal critic of hustle culture and conventional startup wisdom. He advocates for calm, sustainable business building and remote work, which he pioneered years before it became mainstream.

More by Jason Fried

ReworkCounter-conventional business wisdom about communication, simplicity, and company culture
RemoteBenefits of and practical strategies for building remote and distributed teams
It Doesn't Have to Be Crazy at WorkCreating sustainable workplace culture and reasonable work expectations
Shape UpShaping product vision and planning software development through structured method