Great by Choice

Name: Great by Choice
Author: Jim Collins

by Jim Collins

Uncertainty management and making decisions in chaos using empirical research and discipline

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About the author

Jim Collins

Jim Collins is a management researcher and author whose long-term studies of corporate excellence produced some of the most influential business books ever written. Good to Great, built on research into companies that made the leap from average to exceptional, has sold over four million copies.

More by Jim Collins

Good to GreatHow good companies become great through disciplined people, thought, and action
Built to LastAnalysis of enduring companies that sustain competitive advantage across generations
How the Mighty FallWhy once-successful companies decline and the factors leading to organizational collapse
Turning the FlywheelConcept of self-reinforcing organizational momentum and building compound advantages