It Happened in India: The Story of Pantaloons Big Bazaar Central and the Great Indian Consumer

Name: It Happened in India: The Story of Pantaloons Big Bazaar Central and the Great Indian Consumer
Author: Kishore Biyani

by Kishore Biyani

Building retail empire in India and understanding emerging market consumer behavior

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About the author

Kishore Biyani

Kishore Biyani founded Future Group, India's largest retailer, and built Pantaloons and Big Bazaar into household names across India. His book It Happened in India chronicles how he applied intuition and unconventional thinking to build a retail empire in a complex emerging market.