← Lara HoganDesigning for Performanceby Lara HoganWeb performance optimization and best practices for building fast, efficient digital productsFind on Amazon↗About the authorLara HoganLara Hogan is an engineering manager coach and author who has worked at Etsy and Kickstarter and written practical books on engineering management and organizational design. Her books are widely read by tech leads who step into management roles.More by Lara HoganResilient ManagementStrategies for effective technical leadership, team management, and engineering team building→Demystifying Public SpeakingCommunication techniques and strategies for public speaking and presentation skills→