Lee Iacocca

AmericanOctober 15, 1924 – July 2, 2019Business & Entrepreneurship

Lee Iacocca is one of the most celebrated corporate executives in American history, having saved Chrysler Corporation from bankruptcy in the early 1980s through a combination of federal loan guarantees, workforce concessions, and brilliant marketing. His autobiography was a number one bestseller for two years and transformed the book into a management tool.

Works

Related