← Lon SafkoThe Intrapreneur's Bibleby Lon SafkoFind on Amazon↗About the authorLon SafkoLon Safko is the author of The Social Media Bible, one of the most comprehensive early references on social media marketing for businesses. He is an entrepreneur who has invented or co-invented over 40 products and holds multiple patents.More by Lon SafkoThe Social Media BibleComprehensive guide to social media platforms and marketing strategies→The Fusion Marketing Bible→