No Logo

Name: No Logo
Author: Naomi Klein

by Naomi Klein

Corporate branding as imperialism controlling identity and colonizing consumer consciousness

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About the author

Naomi Klein

Canadian journalist and activist whose No Logo analyzed the rise of brand culture and the anti-globalization movement. The Shock Doctrine argued that free-market capitalism has been imposed through crises and disasters. On Fire makes the case for a Green New Deal as a response to climate change.

More by Naomi Klein

The Shock DoctrineHow neoliberal disaster capitalism exploits crises for corporate profit and control
This Changes EverythingClimate crisis requires systemic economic transformation, not incremental consumption change
On FireEssays on climate catastrophe and the case for systemic transformation
DoppelgangerOnline identity, social media doubles, and the illusion of digital authenticity