Robert Cialdini
Robert Cialdini is the author of Influence, the foundational text on the psychology of persuasion that has sold over five million copies. His six principles of influence have become a cornerstone of sales training, marketing strategy, and business communication worldwide.
Works
- InfluenceSix universal principles of persuasion and compliance in human behavior
- Pre-SuasionHow to prepare minds before presenting information for maximum persuasion
- Yes! 50 Scientifically Proven Ways to Be PersuasiveProven psychological techniques for ethical and effective persuasion
- The Small BIGMicro-behaviors and tiny changes that drive significant persuasion results