Roberto Goizueta

AmericanNovember 18, 1931 – October 18, 1997Business & Entrepreneurship

Roberto Goizueta served as CEO of Coca-Cola and transformed the company through New Coke, international expansion, and a relentless focus on shareholder value that made him one of the most celebrated executives of the 20th century. His approach to building global consumer brands is studied in MBA programs worldwide.