Creating Great Choices

Name: Creating Great Choices
Author: Roger Martin

About the author

Roger Martin served as Dean of the Rotman School of Management and developed Integrative Thinking, a problem-solving model that leaders use to generate creative solutions beyond the conventional trade-off mindset. He is one of the most cited management thinkers in the world.

More by Roger Martin

The Opposable MindHolding opposing ideas simultaneously to unlock creative problem-solving
Playing to WinStrategy framework for competitive advantage through integrated thinking
The Design of BusinessIntegrating design thinking with business strategy for innovation
A New Way to ThinkShifting from analytical to design thinking for complex problem-solving