← Roy OsingJust Shut Up and Do Itby Roy OsingTaking decisive action and execution as competitive advantage in business successFind on Amazon↗About the authorRoy OsingRoy Osing is a former executive at TELUS who built one of Canada's most recognizable corporate brands and then became an author and speaker on customer experience strategy. His BE DiFFERENT philosophy challenges conventional business thinking.More by Roy OsingBE DiFFERENT or Be DeadStanding out through differentiation and unique value propositions in competitive markets→