← Steli EftiSurvival to Thrivalby Steli EftiEntrepreneurship strategies for transitioning small business to growthFind on Amazon↗About the authorSteli EftiSteli Efti is the co-founder and CEO of Close.com, a CRM built specifically for inside sales teams at startups and SMBs. He writes and podcasts prolifically about sales, startups, and the mindset of the entrepreneur-salesperson.More by Steli EftiThe Ultimate Startup Guide to Outbound SalesPractical roadmap for early-stage startups launching outbound sales→