The Whuffie Factor: Using the Power of Social Networks to Build Your Business

Name: The Whuffie Factor: Using the Power of Social Networks to Build Your Business
Author: Tara Hunt

by Tara Hunt

Building business reputation and value through social network dynamics

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About the author

Tara Hunt

Tara Hunt is a digital marketing strategist and author who studied how online communities form and grow around brands. Her book The Whuffie Factor introduced the concept of social capital to marketing and community management.