Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Name: Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Author: Tien Tzuo

by Tien Tzuo

Why recurring revenue models will transform business strategy and customer relationships

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About the author

Tien Tzuo

Tien Tzuo co-founded Zuora, the subscription management platform, after recognizing that the economy was shifting from ownership to subscription. His book Subscribed examines how businesses across every industry can transition to recurring revenue models.