← William DankoThe Millionaire Next Doorby William DankoHabits and characteristics of wealthy individuals who live below their meansFind on Amazon↗About the authorWilliam DankoWilliam D. Danko is a marketing professor and co-author with Thomas Stanley of The Millionaire Next Door, one of the best-selling personal finance books of all time. His research revealed that most American millionaires live modest, frugal lives.More by William DankoRicher Than a Millionaire→