← Yves PigneurValue Proposition Designby Yves PigneurTesting and designing customer value propositions through structured approachFind on Amazon↗About the authorYves PigneurYves Pigneur is a Belgian information systems professor who co-authored Business Model Generation with Alexander Osterwalder, creating one of the most widely adopted business strategy frameworks in history. He teaches at the University of Lausanne.More by Yves PigneurBusiness Model GenerationVisual framework for designing and analyzing business models systematically→The Invincible CompanyBuilding resilient companies that innovate and scale sustainably→