Bob Moesta

Americanb. 1963Business & Entrepreneurship

Bob Moesta developed the Jobs-to-be-Done theory alongside Clayton Christensen and has written Demand-Side Sales 101 to apply the framework directly to the sales process. His work helps salespeople understand what customers are actually trying to accomplish.

Works

Demand-Side Sales 101: Stop Selling and Help Your Customers Make ProgressCustomer-driven sales approach focusing on helping buyers solve real problems
Competing Against LuckUsing jobs-to-be-done framework to understand customer motivation and build winning products

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