Matthew Dixon
Matthew Dixon is a co-author of The Challenger Sale, one of the most influential sales books of the last decade, based on research by the Corporate Executive Board. He has also written The Effortless Experience, which redefined how companies think about customer service.
Works
- The Challenger SaleReframes B2B sales by coaching customers to challenge their internal perspectives
- The Effortless ExperienceReduces customer effort to drive loyalty and reduce churn in support interactions
- The Challenger CustomerEmpowers companies to coach customers who reshape their own procurement strategies
- The JOLT EffectAccelerates organizational change through a systematic, five-step methodology