Switch

Name: Switch
Author: Chip Heath

by Chip Heath

Change management framework to overcome resistance and inspire action

Find on Amazon

About the author

Chip Heath

Chip Heath is a professor at Stanford Graduate School of Business and co-author of several influential business books with his brother Dan Heath. His research on decision-making, sticky ideas, and organizational change has been widely applied by entrepreneurs and managers.

More by Chip Heath

Made to StickWhy certain ideas stick and how to communicate more memorably
DecisiveProcess for making better decisions under uncertainty with confidence
The Power of MomentsMoments that shape perceptions and enable transformation in organizations
UpstreamPreventing problems by addressing root causes before they escalate