Chip Heath
Chip Heath is a professor at Stanford Graduate School of Business and co-author of several influential business books with his brother Dan Heath. His research on decision-making, sticky ideas, and organizational change has been widely applied by entrepreneurs and managers.
Works
- Made to StickWhy certain ideas stick and how to communicate more memorably
- SwitchChange management framework to overcome resistance and inspire action
- DecisiveProcess for making better decisions under uncertainty with confidence
- The Power of MomentsMoments that shape perceptions and enable transformation in organizations
- UpstreamPreventing problems by addressing root causes before they escalate