Predictably Irrational

Name: Predictably Irrational
Author: Dan Ariely

by Dan Ariely

Why humans make systematic irrational decisions and how biases affect behavior

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About the author

Dan Ariely

Dan Ariely is a behavioral economist whose books expose the irrational forces that shape human decision-making in business and everyday life. His research has fundamentally challenged the assumption that people act as rational economic agents.

More by Dan Ariely

The Upside of IrrationalityPositive aspects of irrational behavior and cheating's role in human motivation
The (Honest) Truth About DishonestyExplores why people cheat and lie in everyday situations, revealing surprising behavioral economics insights
Irrationally YoursAdvice column format addressing reader questions about irrational decision-making and behavioral economics
Dollars and SenseExamines how people make spending decisions and what shapes everyday financial choices