Dan Ariely
Dan Ariely is a behavioral economist whose books expose the irrational forces that shape human decision-making in business and everyday life. His research has fundamentally challenged the assumption that people act as rational economic agents.
Works
- Predictably IrrationalWhy humans make systematic irrational decisions and how biases affect behavior
- The Upside of IrrationalityPositive aspects of irrational behavior and cheating's role in human motivation
- The (Honest) Truth About DishonestyExplores why people cheat and lie in everyday situations, revealing surprising behavioral economics insights
- Irrationally YoursAdvice column format addressing reader questions about irrational decision-making and behavioral economics
- Dollars and SenseExamines how people make spending decisions and what shapes everyday financial choices