Conversational Marketing

Name: Conversational Marketing
Author: David Cancel

by David Cancel

Real-time conversations and marketing automation to engage customers throughout sales funnel

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About the author

David Cancel

David Cancel is the founder and CEO of Drift, a conversational marketing platform, and previously the Chief Product Officer at HubSpot. He advocates for customer-driven product development and has popularized the concept of conversational marketing.

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HypergrowthScaling companies rapidly while maintaining quality culture and customer-centric growth