Frederick Herzberg

AmericanApril 18, 1923 – January 19, 2000Business & Entrepreneurship

Frederick Herzberg was an American psychologist whose Two-Factor Theory of motivation distinguished between hygiene factors that prevent dissatisfaction and true motivators that produce satisfaction. His 1968 Harvard Business Review article "One More Time: How Do You Motivate Employees?" is the most reprinted article in the journal's history.

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