Igor Ansoff
Igor Ansoff is the father of strategic management, who pioneered the rigorous application of analytical frameworks to corporate planning. His Ansoff Matrix, which maps growth strategies along product and market dimensions, is one of the most widely used planning tools in business.
Works
- Corporate StrategyPioneering framework for strategic planning and business portfolio management
- Strategic ManagementComprehensive guide to implementing strategic planning in organizations
- The New Corporate StrategyUpdated approach to corporate strategy in dynamic business environments
- Implanting Strategic ManagementPractical guide to embedding and executing strategic management within organizations