The New Corporate Strategy

Name: The New Corporate Strategy
Author: Igor Ansoff

by Igor Ansoff

Updated approach to corporate strategy in dynamic business environments

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About the author

Igor Ansoff

Igor Ansoff is the father of strategic management, who pioneered the rigorous application of analytical frameworks to corporate planning. His Ansoff Matrix, which maps growth strategies along product and market dimensions, is one of the most widely used planning tools in business.

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