The Time to Win

Name: The Time to Win
Author: Jay Baer

About the author

Jay Baer is a marketing strategist, author, and founder of Convince and Convert, a digital marketing advisory firm. He is known for pioneering the concept of Youtility — the idea that businesses should market by being genuinely helpful rather than promotional.

More by Jay Baer

YoutilityProviding useful, valuable content as a marketing and customer engagement strategy
Hug Your HatersTransforming unhappy customers into brand advocates and loyal supporters
Talk TriggersCreating memorable and remarkable customer experiences that generate word-of-mouth
Baer FactsMarketing and business insights and perspectives from industry expert