Jay Baer
Jay Baer is a marketing strategist, author, and founder of Convince and Convert, a digital marketing advisory firm. He is known for pioneering the concept of Youtility — the idea that businesses should market by being genuinely helpful rather than promotional.
Works
- YoutilityProviding useful, valuable content as a marketing and customer engagement strategy
- Hug Your HatersTransforming unhappy customers into brand advocates and loyal supporters
- Talk TriggersCreating memorable and remarkable customer experiences that generate word-of-mouth
- The Time to Win
- Baer FactsMarketing and business insights and perspectives from industry expert