Customer Satisfaction Is Worthless

Name: Customer Satisfaction Is Worthless
Author: Jeffrey Gitomer

by Jeffrey Gitomer

Argument for exceeding customer loyalty over mere satisfaction

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About the author

Jeffrey Gitomer

Jeffrey Gitomer is a sales trainer, speaker, and author whose Little Red Book of Selling has sold over five million copies worldwide. He is known for his direct, provocative style and his philosophy that people don't like to be sold but they love to buy.

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