Jim Kalbach

Americanb. 1970Business & Entrepreneurship

Jim Kalbach is the Chief Evangelist at MURAL and the author of Mapping Experiences, the definitive guide to experience mapping for product and service designers. His work helps teams visualize customer journeys and align around improving them.

Works

Mapping ExperiencesVisualizing customer experiences to improve service and engagement
The Jobs to Be Done PlaybookFramework for identifying customer needs and designing solutions
Designing Web NavigationPrinciples and practices for creating intuitive digital navigation

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