The Jobs to Be Done Playbook

Name: The Jobs to Be Done Playbook
Author: Jim Kalbach

by Jim Kalbach

Framework for identifying customer needs and designing solutions

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About the author

Jim Kalbach

Jim Kalbach is the Chief Evangelist at MURAL and the author of Mapping Experiences, the definitive guide to experience mapping for product and service designers. His work helps teams visualize customer journeys and align around improving them.

More by Jim Kalbach

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