The Will to Die

Name: The Will to Die
Author: Joe Pulizzi

About the author

Joe Pulizzi is the founder of Content Marketing Institute, the leading education organization for content marketing professionals worldwide. He popularized the term content marketing and wrote the foundational books on building audience-driven media brands for businesses.

More by Joe Pulizzi

Content Inc.Building a business and audience through content marketing strategy
Killing MarketingCritique of traditional marketing and case for content-based strategies
Epic Content MarketingComprehensive framework for developing and executing content strategy
Managing Content MarketingOperational approach to organizing and managing content marketing teams