Joe Pulizzi
Joe Pulizzi is the founder of Content Marketing Institute, the leading education organization for content marketing professionals worldwide. He popularized the term content marketing and wrote the foundational books on building audience-driven media brands for businesses.
Works
- Content Inc.Building a business and audience through content marketing strategy
- Killing MarketingCritique of traditional marketing and case for content-based strategies
- Epic Content MarketingComprehensive framework for developing and executing content strategy
- Managing Content MarketingOperational approach to organizing and managing content marketing teams
- The Will to Die