Contagious

Name: Contagious
Author: Jonah Berger

by Jonah Berger

Why ideas spread and how to engineer viral products and behaviors

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About the author

Jonah Berger

Jonah Berger is a marketing professor at the Wharton School and the author of Contagious, a study of why products, ideas, and behaviors spread. His work gives entrepreneurs a scientific framework for creating products and messages that people want to share.

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