Jonah Berger
Jonah Berger is a marketing professor at the Wharton School and the author of Contagious, a study of why products, ideas, and behaviors spread. His work gives entrepreneurs a scientific framework for creating products and messages that people want to share.
Works
- ContagiousWhy ideas spread and how to engineer viral products and behaviors
- Invisible InfluenceHow social influence shapes behavior more than we consciously realize
- The CatalystFramework for creating cascading change through psychological levers
- The Magic WordsLanguage strategies and phrases that motivate and persuade action
- PersuasiveScience-backed methods for becoming more persuasive and influential