The Challenger Sale

Name: The Challenger Sale
Author: Matthew Dixon

by Matthew Dixon

Reframes B2B sales by coaching customers to challenge their internal perspectives

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About the author

Matthew Dixon

Matthew Dixon is a co-author of The Challenger Sale, one of the most influential sales books of the last decade, based on research by the Corporate Executive Board. He has also written The Effortless Experience, which redefined how companies think about customer service.

More by Matthew Dixon

The Effortless ExperienceReduces customer effort to drive loyalty and reduce churn in support interactions
The Challenger CustomerEmpowers companies to coach customers who reshape their own procurement strategies
The JOLT EffectAccelerates organizational change through a systematic, five-step methodology