Nir Eyal

Hooked: How to Build Habit-Forming Products

Design products using behavioral psychology to create habits and user engagement

About the author

Nir Eyal
Nir Eyal

Nir Eyal wrote Hooked, a behavioral design framework explaining how technology products create habitual user engagement, drawing on psychology and product design. He later wrote Indistractable as a counterbalance, helping people manage the attention economy.

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