Nir Eyal

Indistractable: How to Control Your Attention and Choose Your Life

Strategies for managing attention and reducing distractions in the digital age

About the author

Nir Eyal
Nir Eyal

Nir Eyal wrote Hooked, a behavioral design framework explaining how technology products create habitual user engagement, drawing on psychology and product design. He later wrote Indistractable as a counterbalance, helping people manage the attention economy.

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