Perry Marshall
Perry Marshall is a business strategist and author who has built a reputation for applying the 80/20 principle to marketing and sales. His Google AdWords guide was one of the first and most comprehensive for small business owners entering pay-per-click advertising.
Works
- 80/20 Sales and MarketingApplying the 80/20 principle to focus sales and marketing efforts effectively
- Ultimate Guide to Google AdWordsComplete guide to Google AdWords platform for paid search advertising
- Ultimate Guide to Facebook AdvertisingStrategies and tactics for running profitable Facebook advertising campaigns
- Evolution 2.0Information and information theory applied to understanding evolution and life
- Detox Cleanse Restore